I received an interesting bit in the mail on Friday. At first, from the shape and size, I thought it was another Christmas card. (don't get me wrong, I love Christmas cards...but they are about all I've received of late)
No, it was a glossy press-release type page and note from Robert Dunbar (author of The Pines, The Shore, and Martyrs and Monsters). The handwritten note mentioned my blog (this blog). I wrote about Martyrs and Monsters a few months ago...here.
Oh, I thought, through this simple gesture, Mr. Dunbar has made a Fan for LifeTM. I firmly believe that making connections with fans is the single most important thing an author can do in the new writing order. Does Dunbar spend a little on postage? Sure. Will he make that money back by selling a couple of books to some schmuck in Kansas? No...but I'm blogging about it. I'm more likely to read another book with his name attached, hunt down short stories, etc. And I'm working on a more detailed "review" of Martyrs and Monsters for Skull Salad. Will that sell more books? Dunno, but it can't hurt. Good karma for the win.
So I've been thinking: What can I do to help fan the flames of my potential readers? Cate Gardner did a brilliant job marketing her chapbook, The Sour Aftertaste of Olive Lemon, earlier this year. (Cate's a pretty brilliant social networker all the way around) With my first book (The House Eaters) on schedule for "future release", what can I do to help make that connection? How can an author help make you a Fan for LifeTM?