One of the "soccer moms" from Owen's U8 team is a "consultant" for some jewlery/pyramid scheme company. Bascially, she arranges "parties" for folks to come buy overpriced jewelery, and she pockets a pretty profit from each sale. Not only that, but she earns a sales percentage for each new "consultant" she recruits...and for each "consultant" these "consultants" recruit. My head is spinning a little. Have enough "consultants" earning under you, and I suppose you could retire. The same works with Mary Kay and Avon. Other companies, too.
So Soccer Mom/Jewelery Lady shows at an 8:30 AM soccer match wearing at least ten pieces of costume crap (er...jewelery). Each time she corners my wife alone, the conversation revolves around coming to a party (to buy, buy, buy...)
But...isn't marketing a book a little like that pyramid scheme?
The more folks who know about you, the more chance you have to spread a little "word of mouth" and sell books, right? In theory, if the book is good enough, the pyramid continues to grow.
Well, this is where I fail. I don't mind spouting about writing online, but in person, with the folks I interact each day...well, I just don't talk about it. The other day a brunch, a weekly "family affair" our closest friends in Lawrence attend each week, one of them said, "Well Aaron doesn't like to talk about his writing."
Eeek. Wrong message, I think. Sometimes I feel so insulated in my "writing world", I just don't want to brow-beat anyone in the "real world" with talk of my work. Maybe I should.
Just don't expect me to show up to soccer with a stack of autographed copies, okay?