I topped 20K in Borrowed Saints this weekend--big news in my world because I'm aiming for 50-60K for the final book. With all luck, I'll crest halfway this week. My minimum word count/day has been over 1K . I saw 2K on a few occasions (3K on that glorious Tuesday). I know Brendan...word count race and all that.
But I mention the word counts simply because it's what I can do when I make writing the first focus. When I sit down in front of the monitor, I open the Borrowed Saints file and start working. I don't sit down at the computer and check my email, blogs, forums, Twitter...
Of course, I feel like I've missed something. An opportunity. A social occasion. Something. I feel like I should work harder drumming up readers, followers, whatever. I feel like I'm failing, not because of my writing, but because I'm not spending enough time building my "platform". And I don't like that feeling. I hate it. This race feels like it goes to the best salesperson. Exposing people to your product without annoying them and pushing too hard is a tricky proposal, especially in writing because you are the brand. The product. Love it or hate it, it's true. (There's a reason I label these posts "shameful self-promotion"...I'm just not comfortable...)
I know what I should do as an author (writing is the prime directive), but how do I chase away the demon of doubt? How do you make your "product" accessible without alienating an audience?